Facebook Videos

Facebook Feed video

It will come as no surprise that Facebook Feed video shows up in the main newsfeed and includes a callout that this is a sponsored ad. You can use video here to spotlight a product, or give a summary of your business activities.

More about Facebook Feed

Facebook Feed video ad specs:

File Type: MP4, MOV or GIF
Video Duration: 1 second to 240 minutes
Maximum File Size: 4GB
Ratio: 4:5
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Captions and sound: optional but recommended

Facebook Stories

Facebook Stories are vertical ads that run for a 15 seconds (max) per frame. They appear between organic Stories. You need to leave 250 pixels of the top and bottom of the video free so that your creative doesn’t cut into your call to action.

Facebook Marketplace video

Canny businesses can make their own sponsored ads to appeal to shoppers that are already using Facebook Marketplace. Marketplace videos share a most of the same constraints as other ad formats.

Facebook In-Stream video

In-Stream video is a way to share video ads with users who are already watching video on Facebook. In-stream videos are mobile-only ads. Videos of 15 seconds or less get played to completion. For longer videos; after 15 seconds, a “Continue Watching” call to action will appear.