Intro to Pinterest Videos
“Pinterest is certainly the last place you’d think to start with your video promotion.”
All about Pinterest
Pinterest is an image based platform where people go to view ideas about a myriad of things. Over 350 million people regularly use Pinterest to share ideas for travel, home décor, DIY, hair styles, dress sense and heaps more. If you cannot find what you’re looking for on the boards then you’re not using it right!
Users create boards of things that interest them. Then pin images or videos to the board. They can share or exchange these “pins” or “boards”. Most of these
It’s the go-to platform for people looking to start a new project or in try something new. Bear in mind that most users are using the app on their mobile, so think small screen.
Pinterest platform specs
Pinterest ad specs at a glance
Video file types: .mp4, .mov, and .m4v
Aspect ratios: 1:1, 2:3, or 9:16. Remember – any Pins that exceed a ratio of 2:4.2 will get cut off in users’ feeds
Video length: can range from 4 seconds to 15 minutes long
Video size: can be up to 2GB in size.
When creating Pinterest video Pins, you want to choose the right length that explains the details of your product without dragging on too long and losing the attention of your audience. Video ads are most effective when they are around 6-15 seconds long, and other video content gets more views when the length stays between 15 seconds and 1 minute long.
Don’t rely on a voice over because many Pinners watch videos with the sound off.
- File types: .mp4, .mov, or .m4v file types
- Size: 2GB max
- Video length: 4 seconds to 15 minutes long (we recommend 6-15 seconds for video ads)
- Text specs: Use up to 100 characters for title text and 500 for description (50-60 will show in feed)
- Aspect ratio: between 1.91:1 and 1:2 (square 1:1, or vertical 2:3, 4:5, 9:16 is recommended)
Collection Pins are ads that combine one large pin with three (or more, up to 24) smaller Pins to make up a collection. The larger, main Pin is called a hero creative, and the smaller Pins are known as secondary creatives.
When a user clicks on a Collection Pin in their feed they’ll be taken to a full screen ad experience where they can explore your collection. It’s wise to use video as the hero creative and stick to product images for the secondary creatives. Your video will play on a loop when selected, and the product images will show pricing when selected.
An important note: collection ads can only be created on your desktop although they are targeted toward mobile app users.
- File types: .mp4, .mov, .m4v
- File size 2GB max
- Creative: 1 per collection
- Video length: Minimum 4 seconds/maximum 15 minutes
- Aspect ratio: Between 1.91:1 and 1:2 (square 1:1, or vertical 2:3, 4:5, 9:16 is recommended)
Idea Pins, formerly Story Pins, are multi-page Pins for sharing your ideas if you have a business account. These Pins don’t disappear after twenty four hours and will stay on your boards forever. Videos are better than images for the beginning of your Idea Pins, followed by images or other videos. Like your other video Pins, add a text overlay since most watch with their sound off.
Idea Pins are about telling a story, sharing your personality, and building your following, so there are no links. If you’re looking for direct sales or a call-to-action that sends users straight to your website, Idea Pins might not be the right fit for your goals. However, you can still tag relevant topics so that your Idea Pins reach the right audiences.
Pinterest specs you need to know
Aspect ratio: 9:16
Recommended video size for mobile: 1GB
Video size: 20 MB max for images and 100 MB max for videos on the web
Video length: 1-60 seconds